Alışveriş/Perakende alanından 5 Augmented Reality örneği
1. BiC DrawyBook augmented reality game experience
Faced with a growing number of kids turning to tablets for creative inspiration, BiC®Kids created a unique AR gaming experience to help kids unlock their creativity.
Children can bring their drawings to life and into the interactive story using augmented reality. BiC has also released a new colouring book product (available in store and online) which uses the same DrawyBook app to enable kids to interact with the pages using AR.
2. Tesco brings the store to the home using augmented reality
Try before you buy is a great marketing strategy but difficult to pull off with all products.
Try before you buy is a great marketing strategy but difficult to pull off with all products.
Tesco managed to implement the strategy with soft furnishing products by enabling their customers to visualise key products in their own home with an augmented version of their Home Book catalogue.
3. New Look targets teen audience with augmented reality Student Cards
Just like it’s own fast-moving fashion products, New Look is always on the look out for new ways to engage and connect with its digital-savvy target audience.
Just like it’s own fast-moving fashion products, New Look is always on the look out for new ways to engage and connect with its digital-savvy target audience.
New Look’s UAE team launched an AR campaign which encouraged users to scan their New Look Student Card to reveal special offers and interactive features. With social integration built in, the leading fashion retailer created a real buzz around their offering whilst also capturing a range of contextual data which was fed back into subsequent campaign activity.
4. Disney team up with Tesco to deliver augmented reality magic
As every marketer knows, creating compelling social content is key for building brand awareness and nothing beats a selfie for instant social gold.
As every marketer knows, creating compelling social content is key for building brand awareness and nothing beats a selfie for instant social gold.
With this in mind, and with a new range of Disney Frozen products to promote in-store, Tesco used AR to create the ultimate celebrity selfie experience. Tesco customers could choose from a range of Frozen characters to have their selfie with and innovative face tracking technology was used to customise the selfies.
5. Lacoste give shoppers a virtual try on experience using augmented reality
And last but not least, an AR retail experience we created for Lacoste which still gets amazing reactions when we showcase it to marketers.
And last but not least, an AR retail experience we created for Lacoste which still gets amazing reactions when we showcase it to marketers.
A new LCST product range, a young, mobile-first audience and an in-store experience which allows shoppers to use their mobiles to virtually try-on the trainers and share the experience with their social network.
